Privacy Policy

Effective Date: July 5, 2026 | Last Updated: July 5, 2026

Bellissimo Dentistry & Implant Center ("we," "us," or "our") operates the website https://www.bellissimodentistry.com (the "Site"). This Privacy Policy explains what information we collect when you visit our Site or interact with us online, how we use it, and the choices you have.

HIPAA Notice: Any medical or dental related information submitted through this website (for example, in appointment forms or messages) will be treated as protected health information (PHI) and governed by our Notice of Privacy Practices, not this website Privacy Policy. This policy covers non-clinical data collected through the Site.

1. Information We Collect

We collect information in three ways:

a) Information You Provide Directly

• Name, email address, phone number, and message content submitted through contact or appointment request forms
• Insurance and scheduling preferences you voluntarily enter in online forms
• Appointment, scheduling, or intake information you submit through scheduling tools or patient portals integrated with the Site
• Reviews, testimonials, or feedback you submit through the Site

b) Information Collected Automatically

• IP address, browser type, operating system, and device identifiers
• Approximate geographic location (such as your city or region) from your IP address
• Pages visited, time spent on pages, referring URL, and click activity
• Cookies, pixels, and similar tracking technologies

c) Information From Third Parties

• Call tracking providers that capture the phone number, date/time, and duration of inbound calls from the Site. Inbound calls may be recorded where permitted by law; where recording occurs, callers are notified at the start of the call.
• Advertising platforms (e.g., Google Ads, Meta) that provide conversion and audience data
• Analytics services that help us understand Site traffic

2. How We Use Your Information

We use the information we collect to respond to inquiries, schedule appointments, improve our Site, run marketing and advertising, support call tracking and quality assurance, and meet legal and regulatory requirements.

3. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to operate and improve the Site, remember your preferences, and deliver relevant advertising.

4. How We Share Your Information

We do not sell your personal information. We may share information with service providers (website hosting, analytics, advertising platforms, scheduling software, call tracking providers, and email marketing tools that process data on our behalf), HIPAA Business Associates where applicable, professional advisors, and as required by law or in connection with a business transfer.

5. Your Privacy Rights

All visitors may opt out of marketing emails via the unsubscribe link in any email, manage cookie preferences through their browser settings, and request deletion of personal information we hold by contacting us using the details in Section 9. California residents (CCPA/CPRA) and residents of other U.S. states with consumer privacy laws may have additional rights, including the right to know, delete, and correct personal information, and to opt out of the sale or sharing of personal information. We do not sell personal information. We will not discriminate against you for exercising your rights.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Form submissions and call records are typically retained in accordance with state dental/medical record retention rules, often 7+ years for adult patients, unless a longer period is required by law.

7. Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your information, including encryption of data in transit (HTTPS). No method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Children’s Privacy

Our Site is not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately and we will delete it.

9. Contact Us

Bellissimo Dentistry & Implant Center
2815 East Ocotillo Road, Suite 3, Chandler, AZ 85249
Phone: (480) 418-8323

10. Changes to This Policy

This policy is reviewed annually or on an as-needed basis.